The challenge
Commercial vans are usually advertised with flat product shots on white. That says "practical", but it doesn't make anyone stop scrolling or feel the brand.
Case Study — Advertising · 2024
RenaultTrafic
A van is a work tool, so the ad had to make it feel dependable and premium at the same time: the Trafic drives out of a glowing city at night, lit like a hero car.
1key visual
1animated version
4scene layers
2024year
The idea
A work van, shot like a hero car.
- Brand
- Renault
- Product
- Trafic
- Deliverables
- Key visual · animation
- Year
- 2024
The approach
I built the scene in layers: a city skyline at dusk, light trails and a wet road, then placed the van in front with its headlights on, so the Renault diamond and the blue body read first. The same van is also shown clean on white for the product details.
The result
One key visual that works as a banner and a post, plus an animated version where the city lights move behind the van.
Advertising DesignPhoto manipulationArt directionAdobe Photoshop
Behind the visual
From layers to the final ad.
Use the arrows or pick a frame below. Click the image to see it full screen.
Your product next?
Practical products deserve a hero shot too.
If your product is great but looks ordinary in its ads, let's build the scene that makes people stop.
1key visual
1animation
Next projectCreative Visuals Social Media