The challenge
A ceramics showroom and a football channel speak to completely different people. Each needed to be recognisable in a crowded feed within a second.
Case Study — Social Media · 2024
CreativeVisuals
Twelve industries, one designer, zero templates. A polar bear sells air conditioners, a robot delivers medicine, and a baby guards a gold bar: every sector got its own idea.
12industries
12presentation boards
2tools: Ps · Ai
2024year
The idea
Same designer, twelve languages.
- Clients
- 12 brands
- Industries
- HVAC · pharmacy · sport · cars · food · beauty…
- Platform
- Instagram & Facebook
- Year
- 2024
The approach
Start from the audience, not the style: bold 3D and cinematic lighting for football, clean blues and friendly characters for the pharmacy app, warm food photography and big prices for desserts, soft pastel light for skincare.
The result
Twelve boards that look like they were made by twelve different studios, and each one looks like its brand.
Social media designAdvertising3D & photo manipulationArt direction
Twelve boards
Each industry in its own language.
Use the arrows, swipe, or pick a board below. Click the image to see it full screen.
The fastest way to look generic is to use one style for everyone. The brand decides the look, not the designer.
Your industry next?
Whatever you sell, it has its own language.
Tell me who your customer is, and we'll find the visual idea that speaks to them.
12industries
12boards
Next projectHeya Clinic Social Media