The challenge
Aesthetic treatments involve real anxiety: needles, lasers, doctors. The content had to feel professional and safe, but still inviting and feminine.
Case Study — Social Media · 2024
HeyaClinic
A clinic that sells confidence. The feed pairs teal for trust with magenta for femininity, and every post talks to the woman directly in warm Egyptian Arabic.
6boards
2brand colours
5+treatments
2024year
The idea
Trust first, beauty second.
- Client
- Heya Clinic
- Sector
- Beauty & aesthetics
- Platform
- Instagram & Facebook
- Year
- 2024
The approach
A two-colour system from the logo: teal panels for the clinical side and magenta for emotion, rounded frames, calm faces and short headlines in Egyptian Arabic such as "انسي التجاعيد ورجعي" (forget the wrinkles). The doctor appears by name to put a face to the clinic.
The result
A consistent feed covering laser hair removal, peels, lip filler, dental care and body contouring that is instantly recognisable as Heya.
Social media designVisual identityCopy in Egyptian ArabicMockups
The boards
Laser, skin, smile, body.
Use the arrows or pick a board below. Click the image to see it full screen.
Your clinic next?
Clinics sell trust before treatments.
If your clinic needs a feed that feels professional and warm at the same time, let's talk.
6boards
2brand colours
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