The challenge
Halloween content is everywhere and most of it looks the same: dark, spooky, forgettable. The agency wanted something people would share for fun.
Case Study — Halloween Campaign · 2021
Monsters,Inc. Halloween
What if the Monsters, Inc. scream factory opened in Egypt? The campaign sells scream packages like a telecom offer, with a full moon, pumpkins and every monster starring in its own deal.
8designs
5characters
2021year
4tools: Ps · Ai · Ae · Pr
The idea
A parody that sells.
- Client
- Bsmart Creative Agency
- Occasion
- Halloween
- Formats
- Stories 9:16 · posts 1:1
- Year
- 2021
The approach
Borrow a story everyone knows and give it an Egyptian twist: a fictional company, "Mor3bin Misr", selling scream plans named after its monsters, written in Egyptian slang. Each character got a cinematic photo-manipulated scene with moody light, fog and a glowing pumpkin.
The result
Six stories and two posts that work as one campaign, plus animated versions for the feed.
Campaign conceptPhoto manipulationCopy in Egyptian ArabicMotion
The campaign
Pick your scream package.
Use the arrows or pick a design below. Click the image to see it full screen.
A seasonal post is forgotten in a day. A joke people understand in one second gets shared all week.
Your season next?
Every occasion deserves an idea.
Halloween, Ramadan or a launch: tell me the occasion and we'll find the idea people will share.
6stories
2posts
Next projectGreen Zone Social Media