18 designs for three aesthetic brands, each with a different job: make a filler feel like luxury, launch a skin booster with clinical confidence, and sell clinic offers without looking cheap.
Beauty is one of the most crowded feeds on Instagram. Every clinic uses the same smiling model and the same pink background, so people scroll past without noticing who posted it.
These three brands also needed very different things: premium desire, clinical trust, and clear offers that still feel like a quality clinic.
I gave each brand its own mood instead of one beauty template: warm nude and deep rose with sculpted arcs for TOMAC's body filler, night blue with glowing light for its skincare, clean clinical white for UltraHilo, and soft beige with line-art flowers for Clinica Elite.
One rule stayed the same everywhere: the face and the feeling come first, and the product or the price arrives right after.
Art direction and design for every post: choosing and retouching the imagery, product integration, Arabic headline typography, and the layout system for the offer posts so the prices, discounts and instalment logos always sit in a clear order.
Decision · Clinica Elite
Desire · TOMACDrag across the design to compare the two directions. On the left, TOMAC sells desire: the product is small, the person and the mood take the frame. On the right, Clinica Elite sells a decision: the treatment and the price are the biggest things on the page, but the soft palette and real skin keep it premium.
The Botox offer, taken apart. This order repeats across every offer post, so followers learn where to look.
"Invest in your beauty… the result speaks for itself." The reason to care comes before the price.
Terracotta type taken from the skin tones, so the biggest word on the page still feels soft.
The only black block in the design: the eye lands on "50%" immediately.
The new price in large type with the new riyal symbol, and the old one struck through underneath to prove the saving.
Gloved hands and the syringe show a professional procedure; the calm face shows it is nothing to fear.
Tabby and Tamara at the bottom answer the last objection, "can I afford it?", without shouting.
Swipe through it the way a follower would. The rose arc moves across the carousel from slide to slide, so the four posts feel like one continuous piece, and the headlines climb from confidence to full-body luxury.
Extracted directly from the published work. Click any colour to copy it.
Drag, use the arrows or your keyboard, and click the centre design to open it full size. The colours on the right are extracted from whichever design is in front.
On a profile grid, each campaign keeps its own colour block, so a follower can tell a luxury launch from a monthly offer before opening the post.
If your beauty brand looks like every other clinic on Instagram, let's give it a mood people remember.
Next projectSocial Media VOL.5