The challenge
People are sending money and gifts across borders to people they love. Trust and emotion matter as much as the price.
Case Study — Social Media · Vol. 2 · 2023
3elnadha
"Delivering laughter and joy to our families in Syria." An app licensed in Germany that lets Syrians abroad send food, flowers and gifts home. The feed had to feel warm, close and trustworthy.
9posts
2countries connected
1app to download
2023year
The idea
A bridge between two homes.
- Client
- 3elnadha
- Sector
- Delivery app
- Markets
- Germany → Syria
- Year
- 2023
The approach
Sunny orange with teal circles, a phone showing the real app in almost every post, the App Store and Google Play badges always in the same place, and occasion posts (graduation, Hijri new year) that turn the app into a way to celebrate from afar.
The result
A cheerful, consistent feed that explains the service and keeps pushing people to download.
Social media designApp marketingOccasion posts
ع
3elnadhaApp Store · Google Play
Feed preview
Warm, bright, familiar.
Orange and teal, a phone in hand and the store badges in the same corner: the feed looks like one brand at a glance.
The full feed
Every post.
Open any design full size and use the arrow keys to move through them.
Your app next?
An app is a promise the design has to keep.
If you need people to download and trust your app, let's design the feed that does it.
9posts
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